whatever & co.

Whatever & Co. is a brand I'm building. It'll be a website: a blog & shop for various ephemera and whatever else. I want the logo to represent a brand that doesn't try to hard, or take itself too seriously—the shop will sell sarcastic, handmade sporting pennants & trophies and beer bottle-patterned prints. The direction I'm taking is handdrawn typography, playful, sarcastic, clever, black & white.

Ideally, there will be a system of varying logos (about 3) to use across different aspects of the brand. I’ll most likely only have time to fully execute one in this course.

whatever & co. - image 1 - student project

Below is a mood board of the vibe I’m going for.

whatever & co. - image 2 - student project