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urban jane.

1. What problem do you want to solve?

When looking at some of the most popular street wear brands you realize the majority of those brands primarily focus on mens apparel. A few brands dabble in women's wear but the variety is dismal in comparison to what's out there for men when is comes to street wear. 

2. How are you going to solve it?

creating street wear apparel tailored for women who like mens styles. 

3. How is it different from what's already on the market?

It's different because not many brands primarly cater to street wear for women. 

4. Who is your demographic?

Women 18 - 28. Young, innovative, and strong women. Women who love to be beautifully simple.  Women who feel confident and stand out in just a t-shirt and jeans worn with heels or even sneakers. 

5. How much would you pay for it?

prices would range from $50 - $150.  

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