Dorian Hight

Multimedia Designer | Line Cook

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the D3 company Site Design v1

INTRODUCTION

the D3 company is an idea I came up with to be used as an umbrella company for my various professional and personal efforts. The main entities making up the D3 company are:

  1. Deliriously Driven Designs - freelance multimedia design services
  2. Dorian Hight Dot Net - portfolio
  3. Peace + Piff - Personal blog

HISTORY

the D3 company currently has no site. I'm happy about this because I can give this idea a clean start with little assumption about what this project can become.

FUTURE

I envision the D3 company as a means of tunneling visitors into my various efforts. From there, they will be able to contact me through social media and other means.

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PROJECT OUTLINE

1.GOALS

Users:

A.Obtain my services, info and read my blog posts.

Stakeholder/Me:

A. To build an umbrella company for my brand entities.

B. Operate as a gateway for the public to connect with my work and ideas.

2.CONTENT OUTLINE

Available Now:

  • Logo

To Create:

  • Image links to the brand entities.

3. PRIORITY ACTIONS

Visitors Must:

  • Submit email for newsletter
  • Visit any of my other sites based upon their needs.

4. USERS

Artists, Designers, Photographers, Small Business Owners

  • Need graphic/web design srevices / tutorials

5. NAVIGATION

Main:

  • DLRSLYDRVN
  • Dorian Hight
  • Peace + Piff
  • Ideas

Footer:

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SITEMAP

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BRAND GUIDELINES

1. Best Features

  • Small-one person operation
  • Familiar with the challenges of a small business
  • Customer support and solutions focused.
  • Open and available to ideas.
  • Empathy
  • Wide variety of clientele in my background

2.Brand Personality

  • Casual
  • Cutting-edge
  • Alternative
  • Accessible
  • Affordable
  • Small
  • Moderately Serious
  • Quiet
  • Verbal-Visual
  • Surprising
  • Practical
  • Natural
  • Sophisticated

3.Brand Representative

Bo Jackson

Bo Jackson - Football / Baseball

Bo was a "Jack of all Trades" athlete who played football and baseball professionally. He was an all-star in both sports and was a marketing powerhouse for Nike. He suffered an injury that would have ended most athletes careers. Currently, Bo is an entrepreneur and avid hunter.

I picked Bo because he is an athlete that everyone knew possessed immense talent, but due to injury, he was never fully able to realise his potential. In spite of his injuries he was able to return to professional baseball and continues to be a confident and successful figure in the world of former pro athletes.

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VISUAL LANGUAGE

Colors

A. Daydreaming

B. Striking Orange

C. Grempathy

Fonts

Logo:

Blackout & f25 executive

Site Content:

Fjalla One  <h1>43px

Cantarell <h2>20px <p>17px

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INTERACTION METHODS

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