Sarah Waggoner

instagram.com/waggonerhaus

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sarahwaggoner.com // blog

my blog: www.sarahwaggoner.com

PURPOSE:

  • a creative outlet to express my ideas, thoughts, and creations
  • tell stories and connect with like-minded people
  • share thoughts on womanhood and eventually motherhood when my husband and i start a family.
  • share travel experiences and to open doors for more travel
  • bring awareness to my photography and custom watercolor services
  • inspire others to live a full and intentional life
  • bring in extra income while the husband is going to school

AUDIENCE:

  DEMOGRAPHICS:

  • Age: 18-35 year old
  • Gender: Female
  • Careers: Stay at home moms and creatives
  • Location: West and East coast // PNW and Virginia
  • Devices used: mobile + web

  PSYCHOGRAPHICS:

  • personality: sophisticated and refined but knows how to have good, clean fun, and has a good sense of humor, creative, happy, stylish and minimalistic with a focus on things that matter most
  • values: God, simplicity, femininity and womanhood, love + romance, travel, family, freedom, health and nutrition over beauty and worldly things
  • interests: minimalism, camping, art, photography, thrifting, DIY projects, reading + poetry
  • lifestyle: learning how to balance life, mom by day - creative entrepreneur by night, vintage store peruser, farmers market shopper

EXAMPLE READER MOODBOARD AND STORY:

Holly is a young mom by day.. okay, let's get real; she's mom 24/7, and a freelance graphic designer in the rare moments she can squeeze in any work during nap times. But she would rather have the mom life than a full time 9-5 career any day of the week. She finds joy in the silly things her 2 little boys do and say. She loves witty graphic tees and a good joke from her partner-in-crime husband, a sucker for puns. She's modest, endearing, and kind-hearted. On weekends, she enjoys packing up and heading for the beach or the fresh mountain air with her favorite boys. She's crazy good with fashion, but she's not afraid to rough it in the woods, and in her opinion, the further away from noisy camping neighbors, the better. You can find Holly finding creative ways to do her morning workout while including the babes in her routine. She loves finding balance in her life with her tiny humans and always knows that her family and relationship with her husband comes first.

BLOG STYLE:

  • Funny - Immature = Witty
  • Heartfelt - Vague = Authentic
  • Useful - Copycat = Innovative
  • Minimalistic - Boring = Simple
  • Creative - Self-absorbed = Humble

   Witty, Authentic, Innovative, Simple, Humble

SMART GOALS:

  • Open up a shop with handmade watercolor art pieces and vintage goods by October 2014.
  • Sell at least $200 worth of designs in the first month of opening the shop.
  • Double the daily page views by October 2014
  • Create an editorial calendar for the next 3 months with 3 blog posts per week
  • Increase the instagram and bloglovin followers by 25% by October 2014

BRAND STATEMENT:

Sarahwaggoner.com is a witty, simple, and authentic blog focused on providing content about DIY projects, products and services available, womanhood, health + nutritionand living a simple, balanced life to young creative women and mothers, so that we can share experiences, learn and grow together, and inspire others to live life to the fullest. 

Why are we doing this?

  • To share stories and connect with like-minded people
  • To share thoughts on womanhood and eventually motherhood when my husband and i start a family.
  • To share travel experiences and to open doors for more travel
  • To bring in extra income while the husband is going to school

By putting in the effort to develop quality content on a regular basis, we plan to: 

  • Double the daily page views by October 2014
  • Sell at least $200 of designs in the first month of opening the shop
  • Increase the instagram and bloglovin followers by 25% by October 2014

CONTENT PILLARS:

  • DIY's/Tutorials
  • Inspirational Sources (product reviews, articles, etc)
  • Product News + Giveaways
  • Love + Marriage
  • Fashion + Personal Thoughts

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