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Richard Davis

rwd2Design

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rwd2Design Branding Identity

Hi peoples,

As a graphic designer with my own company who has created identities for start-ups and established brands you may think this is a strange skill-share for me to be taking. However, I have my own methods when creating an identity for someone else but with time constraints and work commitments I never seem to find the right time to tackle my own company's identity.

Therefore I thought it would be great to follow someone else's system which will force me into making decisions which would otherwise get put to one side and at the same time learn some new skills and procedures.

I created a logo a while back which I was happy with, it represents (aside from my company name) the nature of the work I do, using clean and solid vector shapes to form a core design message.

I have now revised my creative brief and put together a new mood board for this course. Please have a look below and let me know your thoughts

LOGO DESIGN

CREATIVE BRIEF

BACKGROUND

rwd2Design specialises in branding identity, publishing and print solutions. Needs a brand identity that will represent it’s strengths, improve it’s visibility and raise it’s profile.

OBJECTIVE

Create an identity that will better market rwd2Design to widen it’s cient base and make it more attractive to potential employers or collaborators.

TARGET AUDIENCE

Forward thinking companies or individuals looking for tailored design solutions. Also peers and others in the design community

MESSAGE

rwd2Design strives to create unique design solutions by dealing first-hand with clients to guarantee they get a result they love and need. Using a versatile approach that draws on a professional knowledge and resources gained from vast experience.

COMPETITION

Other designers and design companies. No specific competitors.

DISTINGUISHING CHARACTERISTICS

Essentially austere but with a hint of mischief

CREATIVE CONSIDERATIONS

To be used across all formats, mediums, media and materials

TONE

• Masculine • Contemporary • Precise • Reliable • Mischievous

MOOD BOARD

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