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Heather Roth

beautiful design... let's do it!

27

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pattern method business card | just the type

Pattern-Method is my w.i.p. community project all about pattern. I have not made a business card for it yet, and thought it would be fun to experiment. I used a fictional address, because someday I plan for it to be a brick and mortar studio.

I used Avenir Next, the font I've chosen for my branding within Pattern-Method. It has enough weights to give me some flexibility, which is great. It is clean and modern, but it feels soft and friendly, as well.

For the business cards, I wanted to play exclusively with type and layout. Keeping it simple really helps me understand the grid better and prevents me from adding too much detail that may detract from the focus of the design.

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