Press Release

Headline

mySkyConnections –Make new connections while you are flying

Subheader

Connect and meet new business partners and potential customers - wherever your next flight may take you.

San Francisco, CA, 11/16/12

Frequent flyers often spend hours traveling.
This Traveling time could be used to connect with fellow travelers.

MySkyConnection lets frequent flyers find and connect to other frequent flyers.

Traveling time now can be used to expand the business network. Here is how it works

Frequent flyer enter upcoming trip information

Other registered members on the same flight are matched

A badge informs about status and interest

Members can send messages, arrange meetings and connect

Communications Plan

Priority: Acquire new costumers.

Situation Analysis

The company and website are not well known.

At this point, getting new users and getting known in travel publications is most important.

mySkyConnections should be known as a network, as an application that let’s you expand your network while traveling.

It’s important to make the differentiation from much larger sites that deal with travel organization/optimization (for example TripIt)

Goal:

Get more users.

Get the message out to frequent travelers that mySkyConnections is the network for Business travelers

Objectives

Identify all blogs that cover business travel and send pitch

Identify airports (in the US) that have their own publication and contact them.

Send out pitch to airline magazines

Example eMails

Casual:

Hi xx,

How many days have you spent traveling this year? Wouldn’t it be great if you could have used this time to expand your network?

My name is Ute and I am cofounder of mySkyConnections.

At mySkyConnections, we believe that every flight you take holds the potential of expanding your network. Our platform enables frequent travelers to connect with others.

I am happy to give you more information in a phone call.

Regards

Formal

Hi xx,

I am cofounder of mySkyConnections, the new social network for frequent flyers.

Frequent flyers spend days traveling for business, this time could be used making new connections; meeting future business partners, employers or employees.

At mySkyConnections, we believe that every flight you take holds the potential of expanding your network. Our platform enables frequent travelers to connect with others.

Here is how it works:

Frequent flyer enter upcoming trip information

Other registered members on the same flight are matched

Members can send messages, arrange meetings and connect

I am happy to give you more information in a phone call.

Regards

Company

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