myEDmatch Visual Brand Identity

myEDmatch promotes mission and culture alignment by connecting schools and teachers with shared educational beliefs and goals. We help schools find and recruit best-fit talent and provide teachers with job opportunities and resources to help them thrive in their careers.

We envision mission and culture alignment in every school so that all students learn from great teachers, and all teachers excel in jobs they love.

CREATIVE BRIEF

BACKGROUND

myEDmatch transforms careers, classrooms, and communities by helping educators find their perfect match, by promoting mission and culture alignment by connecting schools and teachers with shared educational beliefs and goals. We help schools find and recruit best-fit talent and provide teachers with job opportunities, connections, and resources to help them thrive in their careers.

OBJECTIVES

• Establish our brand as the go-to place for educators to find great jobs, for schools to efficiently recruit and hire mission- and culture-fit teachers, and for both to establish an online presence (profile, portfolio, etc.) and better market themselves.

• Become a place where educators, regardless of job status, come to develop a supportive network of professional peers for advice and resources and build an online presence that showcases their work and accomplishments.

• Develop an understanding of how to build a positive school environment from the inside out, starting with teachers and administrators becoming aligned in mission and culture.

TARGET AUDIENCE

• Teachers who believe that mission and culture alignment is critical to student success and feel empowered to own their career.

• School Leaders who are seeking to develop mission and culture alignment in their schools by finding, recruiting, hiring, and developing best-fit talent.

MESSAGE

myEDmatch transforms careers, classrooms, and communities by helping educators find their perfect match.

DISTINGUISHING CHARACTERISTICS

• Education focus, features and content designed specifically for educators by educators

• Digital teaching resume and portfolio designed to showcase your education career and classroom experience

• Job matching function and Core Beliefs Profile

• Ability to search, sort, and filter for jobs based on over two dozen criteria

• Teachers can be recruited by schools

• Schools can be found by teachers given stronger digital marketing presence

• Collaboration tools to support hiring teams and teacher coaches/advisers

• Integration of candidate management and application/interview process directly in the marketplace

• Social mission: being a force for good to solve a systemic social problem

CREATIVE CONSIDERATIONS

• Logo and basic visual identity already exists & name isn’t changing

• Should feel very professional, but have some personality and be more fun/joyful than LinkedIn

• Visually incorporate sense of matching/connecting (i.e. hands in logomark, dots connecting circles, two-way arrows, etc.)

TONE

• Collegial: We are teachers and education leaders here to support our peers in the field.

• Familiar: We are more than just a website and database; we are a network of people who know you.

• Dependable: We will help you find a job or a teacher, and you can count on us to support your needs.

• Joyful: We have an optimistic view of the teaching profession, despite cynics who politicize the issue.

• Professional: We provide a top-notch service and think educators deserve professional respect.

• Knowledgeable: We understand the complex issues associated with teacher recruitment and hiring.