littlej [t-shirt] project

Hey Everybody!

First of all, I am having so much fun looking through these projects - so many different ideas and so much talent.

My name is Jessica Hurley. I studied Graphic Design at Salisbury University in Maryland and I’m currently employed in the sign department at a beer wholesaler. (coroflot.com/jesshurley)

As the ‘go-to’ designer friend, I have made my fair share of tees for spring break, bachelorette parties, fundraisers, & 10k’s, but I’ve gotten restless and recently decided to get something started for myself.

The littlej project was born in the form of handmade bracelets and an etsy store.

           www.facebook.com/littlejproject                www.etsy.com/shop/littlejproject

...and while I love a good arm party, the littlej project was always about more than bracelets - just getting something/a brand started that I could take anywhere. So I’m starting from the beginning with the littlej tees. I am also obsessed with clothes so this is going to be fun.

So here are some things I've done....

Top row - designs for an OBX vacation with friends.  Bottom left - aforementioned Bachelorette tanks. and bottom right - some additional random designs I've played with.

and HERE is a sort of a mood board/assortment of things/designs I LOVE - that are NOT MINE....

Chaser LA, Clover Canyon (i think),  unknown, Jung Amerika, Maya Hayuk (background), UNIF.

Color, neons, stars, dreams, shapes, textures, cats, mixed media, tribal, patriotic = all things I love.

So what am I going to do for my t-shirt project? I'm thinking of doing a fashion illustration of a girl's face. A free-spirited festival loving barefoot girl with lots of flowers in her hair. My usual aesthetic is quite simple and driven by geometric shapes so this should be interesting.

I realize I haven't quite defined my brand/lifestyle, and that truly is the hardest part for me. I'm going for something along the lines of "young & wild & free" (thanks snoop).

I am really looking forward to working with everybody and seeing what we come up with. So much talent here!  Thanks Chris for extending your time and talent to some newbies :)

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PHASE 2: SKETCH & PROGRESS

I'm happy with the illustration... but I'm just not sure it's right for a t-shirt.  I'd like it to be more understated as a graphic. More of pretty design then just like OH that's a face.  WIll probably just keep playing around with colors, maybe lose black all together.  Maybe more flowers.  Just not so sure about this floating head...

MAY 15: PROGRESS

Added some more to my design. This has some ways to go, but I figured I should post the progress thus far since the class is technically over.