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leatherback mark

I struggled to find good silhouette images of a decent resolution.

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A logo I did recently as a trial for a leather shoe company called leatherback. Logo has to be able to be embossed, foiled, cut/stamped. Can't have too much detail because of the embossing.

I used the circle to enclose the mark, to maximise the size of the turtle whilst keeping the mark small.

My sketches are all over the place, just haven't had the time to rescan them.

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Laid the turtle over at an angle to give it more sense of movement.

Font also had to work individually in cases where the mark would not fit.

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Mockup

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Alternate Logo

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The reason for the head going outside the ring is for using it as a cutout of a box or leather.

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