Bella Ferraz

creative, graphic designer and a geek!

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11

le Papier - Brand Identity

Hello Guys! I'm starting my project here, those are my first steps with this class, hope you enjoy it! 

CREATIVE BRIEF

To make this document I read a lot of the projects of the class and the teacher's project too.. I have to say, I'm not a great person with words and, for me, write texts is always the worst part of projects. But with your help and inspiration, I could do this: 

Background
le Papier is a design studio focused in custom wedding stationery, all handmade. Today, they don't have a visual identity because they're new on the market and need a look to distinguish it from their competition and to reflect the personality of the possible customers.

Objective
We want to stand out from our competitors through a differentiated service, with handmade and fully customized products, offering  to our customers creative visual identities and general stationery for weddings.

Target Audience
Modern couples, from any age, which seek for a custom service and are willing to pay more for this delicate and custom made work, totally under their needs and tastes.

Message
 Unique invites for unique customers. 

Competition

http://chuvadepapelconvites.com/

http://www.phattdesign.com/

http://www.coracaodepapel.com.br/

Distinguishing Characteristics

Personalized care, looking for a connection with each couple, learn about who they are as a person and a couple.

Design, print, making, everything in the same place, in a cozy, custom and unique way.

Creativity: design which stands out of the competitors with a modern style, without losing the elegance of the occasion.

Creative Considerations

I would like to have a black and white base with blush and mint as secondaries, maybe with a pinch of gold. 

Some background textures/images, a clean identity to stands out the work and complete them, without interference.

Tone or key words

Romantic & modern

Sophisticated but Welcoming

Clean & Artistic

MOODBOARD

COLOR

Those are the palettes which I think are the best to what I wanted for this identity:

I've made some changes and got this one, which I already tried with the logo:

TYPOGRAPHY

Hi! I'm here again to show you my progress with typography. I love typography and this was the most difficult choice I've made! I have a list of "want to use" types and choose just two of them was a hard work! So, my main product is a website, and the brand have to stand out through it, besides, I'll need a business card and a brochure to present my work offline. I concluded I needed two types and maybe another one to do some highlights and funny script things. Here are my choices to the two main types I need, I wanted a beautiful and elegant slab serif with a sans serif more casual and relaxed. I already have my prefered ones but I would like some opinions. Are you there friends? haha take a look: 

Ok, here are my choices! I choose the first beautiful Slab and used this together with a scrip font and the second sans serif. I think I got a cool balance and I can see a lot of variations to make with those types:

I'll be back soon! 

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