Labàdienà .

contemporary street apparel

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labàdienà

labàdienà is an initiative which promotes nature friendly environment as well as pleasant and effortless communication. Expressing our ideas through our products we seek to involve individuals with common attitude towards the positive movement.

Location - Vilnius, Lithuania.

Story - It all started from one positive word. We've made some stickers and posters just with word labadiena and spread them around Vilnius old town. In the beginning our main goal was to lift up peoples positivity and remind them that one simple word can be enough to make someone smile.

Name - "labàdienà" in lithuanian is a polite way to say hello, more like - good day!

Mission - Our main goal is to spread positivity. We're trying to think and act broader over time. In some cases goals and ideas have to grow and adapt to different fields of interest. It is always fun to step out from your comfort zone and discover new stuff outside the box, it encourages us to create something more than clothing.

Logo - We seek for overall purity and simplicity in our visual communication. The logo is created with georgia regular font. We want it to be as simple as possible, that every person even without graphic knowledge could just type it and join our mission on spreading this word around.

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Posters - As we started this initiative with simple posters, some of our followers began to contribute and share photos ot them with labàdienà posters all around the world. 

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Web / E-shop - www.labadiena.euWebpage greets visitor in lithuanian, it starts with fragments of people saying labadiena in old lithuanian movies. Page got awarded as best web design in LOGIN 2012 web awards.

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Exposition - We believe that product placement in shops is very important for new customers. Display is made of hanging birch logs. It communicates how our products are close to nature.

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Packaging - 

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Lookbook - We believe that clothes should have strong conceptual background and not just good looking eye candy. So we put a lot effort to communicate those concepts trough photography.

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Product shots - 

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Videos - 

https://vimeo.com/71243249

https://vimeo.com/40763011

https://vimeo.com/60435563

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Contact us - 

[email protected]

Follow us - 

facebook

vimeo

instagram

behance

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