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Elissa Merola

Product Manager

14

2

elissa DECOR

I'm using this class to create a brand & identity for me, Elissa!  I'll be using this brand & identity to build my blog and social media presence and eventually am hoping to start my own business, Elissa Decor.

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CREATIVE BRIEF

Background

Elissa is a self-taught knit goods designer & maker, who wants to establish her brand identity via online social media + blog prior to launching her business, Elissa Decor.

Objective

To build a solid foundation for Elissa's brand and blog so that it can allow for organic marketing of Elissa's creative skills and create an established presence for the future Elissa Decor.

Target Audience

Educated, professional men and women, ages 30-65, with a desire to create a unique home enviroment and who appreciate and value hand-crafted decor.

Message

Elissa combines the warmth and love of hand-crafted with the elegance and refinement of luxury materials.  Whether purchased or made yourself, Elissa will share ways to fill your life with wonderfully unique pieces.

Competition

- Other online knitwear/goods designers

- Large retailers catering to "hand-crafted" (Anthropologie, Madewell, West Elm, etc.)

- No specific brand competitors.

Distinguishing Characteristics

- Bring refined elegance to hand-crafted

- Balance bold and neutral designs without losing either one's distinction.

- Meticulously detailed craftsmanship.

Creative Considerations

- Clean.  Simple.  Bold.

- Balance a mostly neutral palate/design with a pop of bold color.

- Have a variety of bold color options, but use them sparingly.

Tone / Keywords

- elegance

- luxurious

- hand-crafted

- bold

- warmth / inviting

- gregarious

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MOOD BOARD

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COLOR PALETTES (ALL OF THE COLORS!)

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