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effortless apparel Clothing Tag


My choice for a hand lettered label was the clothing brand I've been working on for the past few years, effortless apparel. I print limited run t-shirts using a combination of screen printing, hand dyeing, painting with dye and fabric paint, and bleaching. I prefer a look in my designs to have an obvious hand in their look and I feel a label done in this same manner would do nothing but help. To that end I've created the following mood board to show some existing logos and labels I find inspirational, as well as some prints and designs that are reminescent of my work and early thumbnails for an eventual design.



Below you can see some more sketch work being laid out for the project as I feel out ideas.

Once I had a direction laid out for the text I began playing with the layout of the actual tag itself. Was it to be sewn on? A hang tag, perhaps? What shape should I go in? 

After a few more rounds of doodles and sketches I nailed down a few shapes to try, and it became time to play with the letterforms. I quickly decided on a all-cap serif text to offset the lowercase script of the logo, and after a few more last minute shape ideas was ready to flesh something out.

Below is a close up of the final three choices I have for my tag. My personal preference is for the top tag. I plan to burn a screen tomorrow night and attempt to screen print it on a garment. Updates to follow.


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