Branding Strategy Draft
1. In one year, what do you want your brand to be known for?
Helping people connect, get access to places all over the world, and share their travels. Also, for others to learn about new places everyday from their friends.
2. The people who love your brand most care about:
Exploring new places or things and sharing it with friends.
3. Your brand is NOT:
Just a more convenient way to use your passport.
4. Above all else, your brand stands for:
Your identity is too meaningful/important to be locked away and not expressed, especially when you’re abroad.