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deviate

Founder: Chris Rudloff

Website: http://www.deviatelife.com/

Products: Apparel, Art Prints, Books

Description: Combining fashion, art, and culture with other high quality goods, Deviate is the urban lifestyle that gives a fresh point of view on everyday life.

Deviate differentiates life from its regular monotony, prompting you to stray away from everyday movements to explore and look deeper into what is already around you.

This lifestyle is the awareness that you can deviate from everyday repetitiveness and revel in life’s originality.

Market: Ages 18-35. Sophisticated urban individuals. Anybody that has been searching for something different.

Pricing: I used three different price points for my three products. A low, middle, and high offering--this enables the brand to catch different consumers regardless of their spending nature.

Reason for Creation: Deviate first started as my graphic design thesis project back in college. I knew I wanted to do something way different, and a collection that really meant something to me personally. I thought about life, and how it can be repetitive and overwhelming at times, and I needed a way to just get away from it all.

Fast foward a year later, and my first collection is up for release. I hope you all enjoy.

Process:

Hang & sewn tag samples

Test printing. Glimpse of the workstation.

Choosing logo shirt colors. This took weeks.

Photoshoot. 

Final Collection: Overall, getting to this exact point took much time, research, experience, capital, education, some great friends--and a lot of patience.

Logo Shirt: Crafted from soft cotton rich fabric, this premium screen printed logo t-shirt is durable and features a custom pattern sewn tag. It comes packaged with a custom drawstring bag.

Collage Print: Assembled from photos of New York City, this limited edition photo and mixed media collage highlights the seemingly limitless confines of the Big Apple.

Providence Book: Compiled from boundless journeys through Providence, this hardcover photo book showcases a gamut of perspectives of the capital city. Each page represents a different vantage point that unearths the beauty the city offers at any given instant. 106pgs.

Website: The website I started a while back to make sure everything was functionally working. Products should be available for purchase, so check back if you're interested.

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