caseable’s Communication Plan:

Executive Summary

To outreach caseable to important media outlets in technology, fashion, lifestyle, travel, and other relevant topics for the holiday season. To create more positive buzz and give people a reminder to include a gadget accessory on their holiday gift list. caseable is perfect for everyone on the holiday list because each case is made for the individual-meaning there is a design for everyone and anyone.

Situation Analysis

The plan is trying to outreach to as many bloggers so they can create positive buzz about caseable and the products. By having people review the product and speak for themselves gives caseable credibility.

There are several leverages caseable has among its competitors. The company has a quicker turnaround time compared to full custom products, it offers a wider range of customization by being able to upload personal graphics through the customization tool, and the end product is higher quality. caseable is able to deliver high print quality graphics and print every detail of an image. The product is local from Brooklyn, and made from recycled materials.


The current goal is to get caseable into various Holiday Gift Guides to help drive sales in the next month or so.


To be featured in 10 different bloggers Holiday Gift Guide by December

To have various giveaways to promote the company during the Holiday season

To be featured in a few print magazines before the Holiday season is full blown.

Target Audience

Men and Women 18-30, young professionals

Moms who are doing the gift buying for the family

Woman who is the fashionista looking for an accessory to set her apart.

Key Messages


The only case you need to protect your gadgets while offering creativity

The perfect gift for everyone on your holiday list because each gift is made for each individual

A gadget accessory that can be part of your daily wardrobe with your favorite style and trends


To be featured in press of the target age group

To be featured in Mommy blogs and parental magazines

To be featured in youtube blogs and fashion bloggers



The total budget will be a single line item; individual expenses will be noted in the Tactics section




Once your PR plan is completed, evaluate whether your objectives have been met. If not, determine

why. Add these to the measurement section and make it part of your completed PR plan for historical

reference. For now, leave the heading in so you don’t forget to add the information later.

caseable Offers Unique Gifts for the Holidays


caseable Offers Unique Gifts for the Holidays

Brooklyn, NY, November 13, 2012 - A caseable case is the perfect gift to satisfy everyone on the holiday list because each is designed specifically for each individual.

A caseable case offers gadget protection and full customization.  Each case is eco-friendly and locally crafted in Brooklyn, NY. With caseable gift givers are able to create a one-of-a-kind case for laptops, iPads, Kindles, e-Readers, tablets, and more. caseable’s easy to use customization tool allows customers to upload personal photos, add text, change the case color, and add on several features. The options are limitless and each case is a personal experience for each recipient, making it a perfect gift for loved ones.

caseable is able to deliver products in a short amount time with production only being 1-3 business days. The company is able to ship all around the US, Canada, and Europe. This makes giving a custom product that much easier.

From Brooklyn, NY caseable is able to deliver high quality printing, on recycled materials. “We take pride in being hands on with everything we do. We hand-craft each case and pay special attention to the product we’re sending out”- Marvin Amberg, co-founder of caseable.

All products are avaialble at www.caseable.com

About caseable, LLC
caseable, LLC is a start-up in the electronics accessory market and the only company to allow full customization of cases for electronic devices including laptops, iPads, Kindles, tablets, e-Readers, iPhones, and other smartphones. With local production and offices in Brooklyn, NY and Berlin, Germany, caseable brings its handcrafted, recycled products to consumers in all of North America and Europe.

Contact: Selena Yang
Tel: 832-429-4443
[email protected]


Pitch to: [email protected] blog who did a Holiday Gift Guide Feature
subject: caseable offers personalized gifts for the holidays


Hi, this is Selena from caseable. I came across your Holiday Gift Guide featuring gifts for women on m pression. I really liked it, and you can't go wrong with David Yurman jewelry! I was curious to know if you would be interested in caseable. We offer fully customizable cases that are perfect for women who want a stylish and personal way to protect their electronics.

caseable offers:
- the power to design the exterior of the case and choose interior colors
- hand-crafted from recycled materials in Brooklyn, NY
- cases for laptops, iPads, Kindles, e-Readers, tablets, and more

Would you be interested in caseable? We would love to send a sample. Feel free to visit us at http://www.caseable.com and check out our video from Fast Company.

pitch to:[email protected] from Buzzfeed

subject: caseable to spruce your creativity

Hey Reyhan,

You need more creativity in your life. Carrying around a bare laptop is just plain boring. Spice up your life and create a fully customizable case for your laptop, tablet, or gadget. You think I'm joking? No I mean it, upload your own photos and showcase your personality, shout it out to the world. 

Interested in having a one-of-a-kind case?
caseable offers:

- the power to design the exterior of the case and choose interior colors
- hand-crafted from recycled materials in Brooklyn, NY
- cases for laptops, iPads, Kindles, e-Readers, tablets, and more

We would love to send a sample. Visit us at www.caseable.com to learn more.




Please sign in or sign up to comment.