Updated Feb, 5th 2013
apt-info ltd (registration pending) is a not for profit social enterprise that bridges the gap between technology providers and aid agencies. We are looking to help NGO’s create affordable information driven ‘apps’ (applications) that help define, measure and evaluate program objectives in concrete, data-driven ways. Our vision is to provide donors and NGO’s with a web-portal through which they can download free digital assessment tools - then evaluate and visualise the results using interactive graphs and dashboards.
The web-portal will include:
Downloadable Digitised Assessment Tools e.g. the Household Economy Approach, Needs Assessments etc.
An a online data-base that stores the information for each agency.
Dashboards (response analysis tools) that visualize the information collected for different users (field managers, donors, advisers, comms, fundraising etc).
An SMS text survey plug in for monitoring the ongoing beneficiary situation.
Additional plug in’s that monitor POS (Point Of Sale) and mobile cash transfer mechanisms.
In built tutorials teaching users about how to apply/integrate tools across different systems and programs.
Links to other tools. E.g. The Humanitarian Genome Project, Crisis Mappers, Knowledge Point, NOMAD, The Global Emergency Overview and Standby Volunteer Taskforce etc.
1) Explain your business model in one paragraph. Write out how it spends money, acquires users, and earns money.
apt-info spends money on staff to leiase and help manage the research and development process between NGO's and software developers. Depending on donors, it may also spend money developing the digital tools and online portal. It will initially aquire money through a research grant and will then deploy one or more of the following:
2) Detail out your main costs, main ways to acquire users, and earn money. Outline the equation in text below. In Week 2, we'll start putting this into Excel.
Our main costs are the initial development of the site, tools and costs for testing the tool in the feild. Our main revenue driver is training and tailoring to different NGO's needs and we may also consider a freemium and/or subscription model depending on user preference.
We aquire users through our existing networks and experience in working in the humanitarian sector; through presentations and targetted marketing.