Alesh Brown

Founder & Director





apt-info ltd (registration pending) is a not for profit social enterprise that bridges the gap between technology providers and aid agencies.  We are looking to help NGO’s create affordable information driven ‘apps’ (applications) that help define, measure and evaluate program objectives in concrete, data-driven ways. Our vision is to provide donors and NGO’s with a web-portal through which they can download free digital assessment tools - then evaluate and visualise the results using interactive graphs and dashboards.

The web-portal will include:

Downloadable Digitised Assessment Tools e.g. the Household Economy Approach, Needs Assessments etc.

An a online data-base that stores the information for each agency.

Dashboards (response analysis tools) that visualize the information collected for     different users (field managers, donors, advisers, comms, fundraising etc).

An SMS text survey plug in for monitoring the ongoing beneficiary situation. 

Additional plug in’s that monitor POS (Point Of Sale) and mobile cash transfer   mechanisms. 

In built tutorials teaching users about how to apply/integrate tools across different systems and programs.

Links to other tools. E.g. The Humanitarian Genome Project, Crisis Mappers,  Knowledge Point, NOMAD, The Global Emergency Overview and Standby Volunteer Taskforce etc. 

1) Explain your business model in one paragraph. Write out how it spends money, acquires users, and earns money. 

apt-info spends money on staff to leiase and help manage the research and development process between NGO's and software developers. Depending on donors, it may also spend money developing the digital tools and online portal. It will initially aquire money through a research grant and will then deploy one or more of the following: 

  1. Freemium Model: Creating the tools is arguably the simple part of the process. The majority of work lies in mainstreaming and getting differing global organisation using the tools. In this model, apt-info would fund itself by charging for training and tailoring to niche organisational needs. 
  2. Venture Capital Model: This model aims to incentives long-term engagement by giving cooperate donors  a vote on the board proportional to the investment made. This would reflect something similar social venture capital model and could be started by a loan from a social venture capital fund.
  3. A Membership Model: In this model NGO’s pay a membership free in return for apt-info’s services. 

2) Detail out your main costs, main ways to acquire users, and earn money. Outline the equation in text below. In Week 2, we'll start putting this into Excel.

Our main costs are the initial development of the site, tools and costs for testing the tool in the feild. Our main revenue driver is training and tailoring to different NGO's needs and we may also consider a freemium and/or subscription model depending on user preference. 

We aquire users through our existing networks and experience in working in the humanitarian sector; through presentations and targetted marketing. 


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