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analyzing a brand

Hello.

I've decided to analyze the typography and logo of 2014 WORLD CUP, that will happen here in Brazil
( and i swear i'm not doing it that because of the protest) but because it is very controversial. Some people love it and a lot of people hate it.

In my point of view, the typography is really similar to the last competition, in Africa. I think it wants to show an "artesanal" language, as the culture of our country. But still, too similar.

I don't like the colors. I think it should show only the colors of the brazilian flag: green, yellow, blue and white.

And i don't like the logo, the idea of the hands, and i can't understand why 2014 is in red color.

What do you think?

:)


UGLY ^

 

 

SPORTY ^

 

 

 

 

FUTURISTIC ^

 

 

 

 

 

 

 

 

 

 

 

 

      LOUD ^

 

 

 

 

DANGER ^

 

 

 

CHILDLIKE ^

 

 

 

 

 

 

BEAUTIFUL ^

 

 

 

 

 

 

 

 

 

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