airDesign statement

airDesign statement - student project

Hi, my name is Ana-Irina and I am an aspiring graphic designer.  My brand will be called "airDesign", a name that I had in mind for a long time. My brand's identity is something I have been struggling with for a while, but now, thanks to this class, I finally managed to figure out what it is that I want.  Here are my test results:

First part:

Destination: California - cool, diverse, artistically rich, beautiful

Fashion Label: Burton - sporty, comfy, cool looking 

Famous people:  Bill Burr, Joe Rogan or Jay Leno - all comedians

Drink: Coca-Cola mixed with sparkling water

Color: purple 

Animal: cat - beautiful, funny, playful, independent

Film:  Chef - colorful and funny

Car: 1965 Shelby Cobra - what else?!

Key points: fun, cool and beautiful

The second part revealed the following: modern, unconventional, adventurous. 

So, with the help of all of the above, I came up with the following statement:

A movie poster? An album cover? An awareness campaign? Food packaging labels? Graphic design is everywhere, from the logo on your phone to the cover of your favorite book. Driven by the passion for visual aesthetics, airDesign will find the identity of your project and illustrate it a way that is beautiful, eye-catching, smart and, most importantly, cool.

I would really appreciate your feedback and suggestions on how I could improve my statement.


P.S. I am still working on my logo.  I hope to find it soon.

UPDATE: I've just finished the logo.

Ana-Irina Vescan
Designer & Skillshare teacher