Aging Chic is a beauty/wellness site for women 40+ who are stylish and plan to stay that way. My ultimate goal is to contribute to a change of attitude for women who are getting older.  One of my bylines is 'Aging...more time for extraordinary'.  I think it is essential that women respect all the gains they've made with their years, and look forward with hope and optimism to the next adventures which they can have if they nurture themselves into good health.  Staying attractive seems like vanity, but I believe it is essential to one's self-esteem to feel they are their most attractive self.  I believe every woman is beautiful---and this does not mean stick thin! (quote:  fitness is the best fashion accessory)

 The site will deal with

• up-to-the-minute clinical news related to successful aging
• cutting edge style that is appropriate for any age & non-toxic beauty products
• fitness techniques and programs/posture assessment and program
• transformational therapy techniques/ interview with successful ager/ 'share our stories' column
• Nutrigenomics, cuisine relating to lead news article (ex: omega 3 article-->salmon recipe)
• products including: HRA (health risk assessments), posture assessments, fitness programs, weight loss programs, food diary, nutritional products like portion control plate and bowl set, stress management program, etc.

PLAYERS, ie., BUYERS AND SELLERS

Buyers:

Women who are forty or over, who have begun to see changes, and are motivated to move through the aging process with their personal style intact.  Good health is critical in this equation which brings in the fitness and nutritional aspects of my partially interactive site.

Possibly health care providers who want to direct their patients to a source of information and inspiration, including medical professionals and psychological therapists.

Affiliates (does this go here?)  who have sites for beauty/fashion/fitness/nutrition

Seller:  Me, product providers who will collect a percentage of sales, affiliates who will increase their traffic (?)

SELFISH REASONS EACH PLAYER WOULD NEED THEIR CONTACTS/FRIENDS TO JOIN SERVICE

Perhaps 'fitness with friends' tracking each other with a community (I don't have this yet, I'm just trying to come up with something that would be an inherent motivation)

Trade:  I currently reward  the player's sign up with free assessment

with friend sign-up, there could be a different free gift (exercise program viewing, for example, so there is no cost to me)

access to various levels of membership--for example a friend sign up might be rewarded with premium access where there is a video/week about nutrition issues or a program related to weight loss or minimizing hair loss...something like that.

Discounts of a certain percentage (X%) on membership or products with sign-up of a friend and twice as much discount with two friends (2X%), etc.

Anything else???

WHAT I COULD CHARGE EACH PLAYER FOR

Products, which will be primarily items I can send over the internet, but also may include workbooks say for stress management, weight loss which I would need to mail out.

Assessments which I have licenses for and would only require they send in a photo which I could quickly analyze in my system in order to send them appropriate exercise, conditioning program

Possibly dietary assessment with food diary and then evaluation with dietician (me or colleague), but not eager to do this right away---I would like to do the easier, less time consuming things while I get my sea legs.

Membership access for weekly newsletters and video/week series/etc

Online or telephone converstion with a doctor (me, DrPH) for counseling sort of service?

Talk with an RPT (me)/ RD  (a colleague) for fitness/nutritional questions respectively

???For medical professionals/psychological professionals?  I don't know.  It seems that if they referred clients to my site, I should pay them!  Any ideas???

WHY WOULD PLAYER BE MOTIVATED TO NEED THEIR CONTACT' OR PAY FOR SERVICE

Primary motivation to pay for these services is desire not to get 'old', or to at least age successfully which I call youthful aging.  This, I guess would fall under both SEX and POWER.  Some of the sharing could motivate through status/recognition.  I don't see money motivation coming into this, except in that money tends to circulate with power.  So maybe women wanting to remain attractive for their men, or the men they want who might be a source of money/power. Having their friends come in would make products more affordable, allowing them to buy, or buy more. Having friends join might also provide sort of a community for support for processes.