Alex Calcatelli

Mindglass

9

2

Zucchero - Italian Fine Sugar

Hi everybody,

I want to create a new brand of sugar. My approach to the concept is a blend of the classic italian vintage packaging and lettering with a contemporary take on style and feeling.

It is all started with a colour. In Italy we call "carta da zucchero" (sugar paper) a specific kind of blue (should correspond to antique blue/powder blue) because it was used to pack the sugar.

So, guess how's going to look ;)

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