This chair was designed and produced from the 1950's -1960's. It is the most "comfortablist" outdoor chair that i have had the privilege of sitting in.
The seat is made from mesh which is always cool, even when located in full sun. I think of this chair as swinin' and can totally see someone sipping a martini and listening to some Miles Davis or Dave Brubeck.
I am a bit schizo about the style of lettering. I will need to narrow down to maybe two possibilities.
Logo first : I don't know what to call it! Zerbee was the designer so I would like to get the Z in there because of name and also style of this "cool" Z. Logo needs to be relaxed, fun and possibly a bit of whimsy. I think there should be some subtle humor as well.
I'm liking the new logo and the tag line. Not happy with the rest of it. I'm thinking that there could be other models of chairs in this line and their names would come from popular cool jazz tunes.
Tagline: Always Cool! references that fact that it has been around for 60 years, cool jazz and that it stays cool even in full sun.
Spent a little time cleaning it up. I added a little shading/mesh to the letters to tie in the construction of the chair. I think the mesh should be a lot lighter.