"You had to have the BIG SALAD!"

"You had to have the BIG SALAD!" - student project

My favorite TV show of all time is Seinfeld, and I really enjoy doing lettering using quotes from it. I've been wanting to do an illustration of "You had to have the BIG SALAD!", so I incorporated the process from this class into my project.

My word hierarchy is:

  1. Big Salad
  2. You
  3. had to have the 

I wanted to experiment with incorporating a banner, some flourishes, and words in a shape. I also love the look of hand-drawn serif lettering. 

My sketches started simply:

"You had to have the BIG SALAD!" - image 1 - student project

Then I worked in more variety with my elements:

"You had to have the BIG SALAD!" - image 2 - student project

With the next sketches, I pushed myself to try different approaches, to test whether I really liked my initial concepts:

"You had to have the BIG SALAD!" - image 3 - student project

"You had to have the BIG SALAD!" - image 4 - student project

And here's my final drawing:

"You had to have the BIG SALAD!" - image 5 - student project

I think it's an interesting composition as a whole, but the lettering gets lost in amongst all of the little food items. (Except for Big Salad!) 

I really like a lot of what came out of the sketching process, and could see carrying several of them to final layouts focused on the lettering without the salad illustration.

Amy Lamp
Designer, maker, pet enthusiast