My favorite TV show of all time is Seinfeld, and I really enjoy doing lettering using quotes from it. I've been wanting to do an illustration of "You had to have the BIG SALAD!", so I incorporated the process from this class into my project.
My word hierarchy is:
had to have the
I wanted to experiment with incorporating a banner, some flourishes, and words in a shape. I also love the look of hand-drawn serif lettering.
My sketches started simply:
Then I worked in more variety with my elements:
With the next sketches, I pushed myself to try different approaches, to test whether I really liked my initial concepts:
And here's my final drawing:
I think it's an interesting composition as a whole, but the lettering gets lost in amongst all of the little food items. (Except for Big Salad!)
I really like a lot of what came out of the sketching process, and could see carrying several of them to final layouts focused on the lettering without the salad illustration.