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Xavier's Brand Pillars

I am a music artist creating a brand that best encompasses me and my music. My 3 Brand Pillars are as follows:

  1. Vision - In the future I want to have shifted the stereotype and sound of a mainstream rapper to someone who is educated, authentic, and passionate about the culture. I want to be the living example of “Dreams Come True” and “God is Real”. I want to be a positive role model to the youth and use my story through music to inspire all people. I want to begin to be a part of the same conversation as all of my influences when music, philanthropy, and service to others is mentioned.
  2. Mission - My mission is to create dope shit that is authentic to myself and an inspiration to my audience.
  3. Values - Authentic. Inspirational. Dope. Passionate.

Take a look at my website and connect with me to let me know how close I am to following these pillars. Keep in mind the material you see were created before I took this class.



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