Working on My Brand | Skillshare Projects

Chris Heath

Writer | Designer | Illustrator

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Working on My Brand

Hi Everett. I really liked your description of Obi Wan Kenobi, and felt it was pretty spot on with how I see myself and how would like others to see me.

I've been working on how to brand my current class and the series of related classes I have planned. I feel that my initial cover image is too understated and needs to be stronger, both in appearance and in the words I'm using.

Overall, I want my brand to be universal in it's appeal, and not loud and flashy. I still like understated. So I'm heading towards a 'clean white' look with pale greys and pops of colour across this series of classes. I'm also looking at incorporating this look into a new website to promote what I do.

For now, this is the current cover for my class.

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And this is where I'm heading...

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Given the full class title 'Asymmetrical Drawing with the Golden Ratio' is in the class heading, I don't need to match it in the cover image. Some cover images are just cover images, and some shorten the class title. This means I can build a set of classes around the Golden Ratio, which is a term that a lot of people have heard of.

I was thinking of adding a third element which I may swap out from class to class, but this may clutter the look. Then again, it may attract more students?

I'm unsure as to whether I need to number this series of classes. The numbering may be redundant.

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I'd be interested to know your thoughts.

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