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Wonderfully Made

Hello there! I’m Melai and I blog at http://melaidoodles.com/.

I’ve been blogging since Friendster and Multiply (if you’re familiar J) but my posts back then are inconsistent, irrelevant and lacks direction. It’s more like an online diary where I pour out my sentimental heartbreaks and fangirling feelings. :)

Kidding aside, I realized that blogging or writing is something that I really wanted to do for a long time. So now, I considered taking my blog to the next level. I want to write with intention and focus, make pieces based on my own experiences and insights, and refine the ideas into something that readers will also find meaning.

My main purposes:

  • To find my own voice, develop my writing style and become a better writer
  • To gain confidence in expressing my thoughts and discover ways on how I can better articulate myself
  • To celebrate my life through documenting my growth, my travels and experiences
  • To minister others and honor God by sharing His Word
  • To have an outlet to share the different creative projects I do and teach them to others
  • To write meaningful posts that inspire other people and give a fresh perspective about the little things in life
  • To pursue my passion and change the world while earning money from it

Primary Audience: Purpose-driven youth, twenty-somethings, newlyweds and new parents, ages 18-35, who takes life one day at a time. They are in constant hunt of what makes them happy and are driven with their passion to live and lead a better life.

Jane is in her late twenties. She lives in the city and works full time in a high-paying office job which operates 24/7. Thus, she also works in different shifts, stays late for a few days, goes back to work on some weekends and holidays, and is on-call during uncertain hours of the day. She’s reliable, hardworking and independent. She’s climbing the corporate ladder pretty fast, and while she likes financial independence, she’s slowly fading and finds less and less value in what she does. Sometimes she feels off-track and that she didn’t have enough time to do things she’s more passionate about.

She likes to travel and eat at different restaurants during her free time. She finds joy in seeing new places, marvelling at natural wonders, embracing other nation’s culture, creating new things, and keeping memories. She’s single, but has had several broken relationships in the past.

She hopes to work from home someday, probably start a creative business, earn as much as she makes in her corporate job, but with more flexibility and freedom to explore more and learn other things. She dreams of a white house with a small lawn with his dream man who loves God more than anything. She wants to be a hands-on mother and homemaker in the future while also being a game-changer to the world around her.

Style:

Narrative – Boring = Interesting

Personal – Intrusive = Relatable

Carefree – Serious = Light-hearted

Informative – Lengthy = Clever

Flexible – Uncertain = Consistent

SMART Goals:

  • Write at least 2 blog posts a week or at least 10 each month
  • Gain at least 100 followers by the end of this year
  • Create one blog post that will be shared at least 50 times in 6 months
  • Receive 25 sound comments in each of my 5 blog posts within a year

Brand Statement:

Wonderfully Made is an expressive, engaging, and encouraging blog focused on providing content about finding inspiration and meaning in whatever season in life were in to purpose-driven youth, twenty-somethings, newlyweds and new parents so that we can always choose to live intentionally and value what we have and where we are.

Why am I doing this?

  • To write meaningful posts that inspire other people and give a fresh perspective about the little things in life
  • To pursue my passion and change the world while earning money from it
  • To celebrate my life through documenting my growth, my travels and experiences
  • To minister others and honor God by sharing His Word
  • To gain confidence in expressing my thoughts and discover ways on how I can better articulate myself
  • To find my own voice, develop my writing style and become a better writer

By putting in the effort to develop quality content on a regular basis, I plan to: 

  • Write at least 2 blog posts a week or at least 10 each month
  • Gain at least 100 followers by the end of this year
  • Create one blog post that will be shared at least 50 times in 6 months
  • Receive 25 sound comments in each of my 5 blog posts within a year

Content Pillars:

Engagement | Teachable Points of Views – posts that are insightful, explored and thoughtfully written; includes my personal testimonies,the ups and downs of my different experiences and how it shaped me as a whole

Evergreen | Creative Outputs – posts about venturing into different creative activities like DIYs, memory keeping, painting, etc.

Events | Life Chronicles – light-hearted stories about everyday life, travel, events, relationships and simple things 

Source Library and Storing:

For sourcing, I’m using Bloglovin to subscribe to all my favorite blogs and Pinterest to collate several ideas about a certain subject. For storing, I’m using Pocket to store inspiration that is for read later. I usually write my drafts on Evernote / A-Note.

Publication Channels:

Aside from my blog, I usually tweet the post in Twitter, pin the link in Pinterest and show a snapshot in Instagram. I also share my posts in my personal Facebook account.

Frequency:

I normally write and publish as life happens but I find it easier to keep my blog active when I have scheduled posts. I plan to blog at least 3-4 times a week. I started a series (like Wedding Wednesday and Travel Tuesday – will come up with more) so I already have something to work on, on top of my head.

Roles and Workflow:

I am a one-man team so I perform as a Content Strategist, Copywriter, Designer and Proofreader. It sometimes take a while to come up with one post because I write and personally choose and edit the photos I used. I also like writing my posts in advance and then sleep on it for a day or two. It helps me to have a fresh eyes and mind. When I get back to it, I can easily spot typo errors or insufficient thoughts.

Here’s my workflow:

Publish = 0, Content Approved = -1, Content Revised and Proofread = -2, Deisgn and Images = -5, Draft Delivered = -7, Calendar Submitted = -35

Editorial Calendar:

Before I enrolled in this class, I’ve already created my own simple editorial calendar so I can organize my thoughts, write ahead and schedule posts.

Here’s a snapshot of my editorial calendar for 2 months, April and May.

Using this calendar, I have a better view of what I need to work on in the next 2 months. Those that are highlighted in green are good to go. It means that the blog post for this day is already written, the images are edited, the layout is done, it’s reviewed and scheduled on my blog. Those that are highlighted in red are still in draft and will be revisited before publishing. Those that are highlighted in blue are “event” type of post which means that I have to wait for the day/s to happen first before I can write about it. Lastly, those that do not have highlight are not yet started.

It’s simple and straightforward and it works for me. I can easily see which days or weeks are empty and plan on setting up something for that – like for Sundays and Mondays of the month of May. I schedule posts that are part of a series to be publish on the same day each week, that’s for Wednesdays (on Weddings) and Saturdays (on Happy Days challenge).

I plan to evaluate my content pillars so I can come up with more perceptive posts for the months of June onwards.

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