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Women Special Regenerating Shampoo

So, the product that I want to sell is a Special Shampoo for Women that helps with hair regenration.

The problem that I solve is obviously hair regeneration, which we all know is a BIG pain point for many Women, especially after a certain age or after birth.

Based on that need I think that my buyer persona should look like this:

  • Name: Miranda
  • Age: 35
  • Status: Married
  • Job: Stay at home mom for 2 kids with the ages of 7 and 10.
  • Career: Economist - Sales Person, Ex Sales Representative (job)
  • Household Income: over 7k/month
  • Passions: Painting and Movies
  • Personal Challenges and Problems: Weight Loss and Hair Problems
  • How can I help? - With the hair problems.

This is a short version of my Buyer Persona. Thank you.

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