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Women's Jacket

Item Description:

A women's earthtoned jacket with leather details and water-repellant fabric. This garment also has a plaid flannel lining. 

1. What problem do you want to solve?

To keep women dry yet still fashionable in bad weather, even when it is not raining.

2. How do you want to solve it?

By incorporating unique trim and finishes into a basic jacket.

3. How is it different than what is already on the market?

The unique color use and leathers will make the garment look original.

4. Who is your demographic?

Women in their mid 20s to mid 30s who enjoy an rural touch to a urban staple.

5. How much would you pay?

I would pay between $60-$120 for the right jacket. 

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