I own a knit design business called "Wing Shadow Wraps" on Ravelry and Etsy where I sell my custom patterns and knits.
1. I am thinking of improving my packaging by tying in the spare yarn that I have around the house into the design of my boxes somehow... still brainstorming on this.
2. Every customer gets a voucher for a surprise free pattern of their choice on my site
3. I want to let every customer know the story behind the product that they are buying, so am thinking of designing an insert that goes into every package that gives the history of the piece that they purchased.