Updated Jan, 21st 2013
What we do is monitor the daily email offers from major wine retailers, curate them for our subscribers according to each person’s wine profile, and we only send on to them offers that can be shipped to their state of residence.
Our value proposition to wine lovers is simple. Stop buying disappointing wine. Stop paying too much for wine. Never miss another great wine deal again.
Challenge: Because wine buyers are so fragmented, we're trying to figure out our target audience
Acquisition strategy--PR: http://www.wellesleywinepress.com/2013/01/2012-wine-industry-innovation-of-year.html