Wine Venture Ads Study

Wine Venture Ads Study - student project

Hi Linsay,

Firstly thank you for creating such great classes. I love it.

 

Colour scheme:

I selected the main colour scheme as maroon and olive green, representing grapes.

 

Photo:

The main photo matches those colour scheme as well. I picked a picture that has a focal point. Before I find this photo, I selected a photo with three objects and a lot lighter colours with not much contrast. It made me feel a bit overwhelmed as my eyes didn't find where to focus. Luckily I found a better photo which is this one.

 

Composition:

I've created similar styles. I liked the idea of having the headline on the sky background, which evoke the feeling of openness and excitement.  I could've pushed down the photo a little on the Instagram size as not much breathing area on the top. However, I had set a time to do this practice. So I did not have time to fix it, unfortunately.

 

Typeface:

The typeface used here is Josephin Sans which has a good selection of family. I liked the shape of small "e". Looks like a rolling barrel.

 

Logo:

I created this logo very quickly. But the theme was to combine travelling (plane) + wine. So by using a circle to create a shape of a wine glass (rather than creating an actual wine glass shape) creates a similar image to the image of a plane flying around the earth (globe).

 

Note:

I usually use Illustrator to create ads. But I've used photoshop this time, and it was a good practice.

 

 

Mock-up (Magazine)

Wine Venture Ads Study - image 1 - student project

 

 

Mock-up (Instagram)

Wine Venture Ads Study - image 2 - student project

 

 

11x17 inch

Wine Venture Ads Study - image 3 - student project

 

 

 

FaceBook size

Wine Venture Ads Study - image 4 - student project

 

Instagram size

Wine Venture Ads Study - image 5 - student project