Updated Feb, 4th 2013
After toying with my digital roughs, I realized the three problems that were making it hard to decide:
the blue letters were too hard to read on the light side -and- the type didn't fill the design. I also hadn't managed to get the w and t larger than the rest of the type...
I learned a new trick this week!
Ok, I didn't make a ton of sketches... I work slowly, but I got the foundation down.
From here, work will be digital: picking font, finalizing details. (I'm still unpacking fonts from fontsquirrel.com. Sooo many awesome fonts! lol)