Lanna Lee Maheux

Twisted. Podcaster||Speaker||Geek

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Wicked Twisted!

Wicked Twisted

Balloon Art Entertainment by Lanna Lee Maheux

GET TWISTED WITH LANNA LEE!

Lanna Lee will amaze and delight she mingles with your guests and creates fantastical balloon creations. Appropriate for corporate functions, holiday parties, galas and family celebrations, Lanna Lee will make your event even more spectacular!

Imagine what your guest will see when Lanna Lee is in the house. Vibrant colors! Crazy hats! Laughing patrons! Silly smiles! There is a party happening and it’s at your event.

Professional balloon artists take a simple balloon and add air and innovation to create a one-of-a-kind experience for your guests. Whether it’s a balloon dog perched on a hat, a hitchhiking alien, or a huge super-duper birthday concoction, your guests will take notice.

Lanna Lee Maheux is an actress, improv artiste and award-winning balloon twister who has twisted balloon animals since 1990. Her balloons have been seen in Maxim Magazine, and she taught at Twist & Shout 2004, The Best Balloon Twister’s and Entertainer’s Convention. Lanna was featured in the 2007 documentary Twisted: A Balloonamentary.

1.) What is Marketing for? What does this department/function/budget exist to do?

“Tell a story to people that is so real and vibrant that they want to tell others.”

Illustrate to people that balloon art is awesome and for everyone and that their next event should have balloon art entertainment. For instance, the photo of the five ladies above was taken at a memorial service (obviously not for every family, but for this person, very appropos.)

2.) What are we allowed to touch?

As a sole owner, I can touch EVERYTHING.

3.) What can we as marketers measure?

I can measure new business (especially since I am just starting up), google analytics for the webpage, and interaction with Facebook and Google+. Since I am starting new, anyone who contacts me is evidence my marketing and PR efforts are successful.  

4.) What can we change?

Perception that balloon art is just for kids, and having a balloon twister at your next party would be fantastic.

5.) What promise are you going to make?

We are going to have fun together. Balloon art makes everything funner. I will make your event funner. 

6.) What’s the hard part?

So. Many. Things. Asking for what I need. Closing the sale. Getting myself out there in the public as a twister. How to define what my market would be. 

7.) Should your organization be making trends or following trends?

Making the “balloons are awesome” trend here in Portland Maine.

8.) Where is the risk?

Other than the usual being poor, another risk is disappointing the party host or guests. Disappointing myself.

I have all the tools I need to make a go of it. The only necessary costs I would be to get more balloons.

9.) Who is in charge?

Me.

10.) Marketers spend money. Where are you spending the money? What is it for?

Visuals. Websites and BalloonHQ membership. Spend money for balloons (supplies), grass roots advertising, maybe sponsoring some events/doing some events gratis. Business cards, flyers, car magnets, promo stuff.

11.) How should you be spending your time?

Scheming for more balloon-making opportunities. Sending out promos. Networking. Making balloons visible by doing them in public.

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