Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Mitch Bolton

Mostly Wonderful



Where You Can Start

I've read Seth for a while, but this is my first venture into real marketing. I figure that after two and a half years in my role, I should know a little about how to market us.


We are church that will start where you are; no matter your history or background. We’ll grow together (as a community) as daily disciples. Our end goal is to follow Jesus and to be able to love like Jesus loves.


Prone to update as I wait for answers from my colleagues.

  • What is Marketing for? Connecting people to God, and the ministries of Southeast, so they can become a daily disciple. What is the story we are telling? Is it true? How do we tell it more vividly, so people want to share it?
  • What are we allowed to touch? Name, art, sometimes structure.
  • What can we as marketers measure? Website hits. Website conversions. Cards taken. Social shares. Attendance numbers (overall). Giving numbers (overall).
  • What can we change? Internal: language. Internal: existing customer sharing. External: how people think about church and Jesus.
  • What promise are we going to make? Boss: We can increase attendance by putting more effort and thought into our marketing. Customer: We will start where you are. How will I keep it?
  • What’s the hard part? Getting people to walk in the doors.
  • Should your organization be making trends or following trends? No idea.
  • Where is the risk? That we won’t keep our promise, and make church feel like more of the same.
  • Who is in charge? Me (with collaboration)
  • Marketers spend money. Where are you spending the money? What is it for? Google (Local searches). Facebook (Local awareness). Twitter (Discipleship for the masses)? Invites (Less cards, more items)?
  • How should we be spending our time? No idea.


Please sign in or sign up to comment.