These packagings are very funny but functional.
The designer has played with the idea of relating the shape of three kind of pastas to three abstract hairstyle.
The colors contrast a lot: black and white for the box, neutral and bright respectivly for the container and the content.
Tipography and composition are the main things that show the identity, 'cause there's no logo.
Texts also suggest a UX: for each boxes there's a caption that inform how long you need to boil the pasta before it's ready!