Whatever & Co.

This logo is for Whatever & Co., a side-project. While it hasn't officially launched, it’s a website, blog, and shop for various ephemera. I want to create a look & feel that reflects certain aspects of the brand: handdrawn typography, playful, sarcastic, clever, black & white.

Ideally, there will be a system of varying logos (about 3) to use across different aspects of the brand. I’ll most likely only have time to fully execute one in this course.

Whatever & Co. - image 1 - student project

Below is a mood board of the vibe I’m going for.

Whatever & Co. - image 2 - student project