Updated Oct, 29th 2012
As a tone deaf with a crushed childhood dream to be a famous musician/singer, I feel nudged when reading this brief. I have to admit, I put a little bit of myself in the communication target description.
I learn so much from Julian and people in discussion board that I kept revising my creative brief and comm framework even when I was writing this deck.
Although I might experience more l'esprit de l'escalier moments, I am happy to be able to come up with something and put it out there.