Write one sentence identifying your industry and offering:
Speedtest.net has free apps that help people test their internet connections.
List three to five keywords that are relevant to your industry:
Create your audience brief
Identify three places your audience goes online and what that says about them:
Name three needs you think they have that you can help with:
List five words that are specific to their lexicon:
Write one user story statement that distills down who you’re writing for, what they need, and what you hope to accomplish with the piece:
I am a remote worker looking for cheap places to live that have ridiculously good internet speeds so that I can relocate without changing my job (and spend more time with my family).
Create a simple sketch or outline of the story you’ll be telling:Circle your point of view:
I used both third person and second person
Name the conflict you’re identifying and solving
Helping people find affordable housing markets that have fast internet.
Circle the story order you’ve chosen:
Identify three points you’ll illustrate along the way:
Name two literary techniques you want to focus on.
Write and edit one draft of a blog post (300-700 words) that answers your topic statement and incorporates the literary techniques you’re practicing:
See the finished piece here: https://www.speedtest.net/insights/blog/best-metros-remote-workers-2018/.