Web/ Brand Agency

Web/ Brand Agency - student project

Hi all,

Hoped you loved the class as much as I did! Courtney Eliseo did an amazing job! T-H-A-N-K Y-O-U for posting this video! Can't wait to see the rest of your amazing videos. For this project, I am choosing to use my own brand Lindsey Norberg Design Studio, LLC to help it stand out from other businesses in my hometown. 

Web/ Brand Agency - image 1 - student project


Right now I have gathered all of my local competitor's logos and am trying to analyze them! 

Web/ Brand Agency - image 2 - student project

I also ran their websites through the word cloud and was super surprised at the results! I will post those updates later! 

F-I-N-D-I-N-G-S >> 

Lots of sans-serif fonts! I feel like I am noticing a lot of simple fonts paired with strong branding colors. 

Web/ Brand Agency - image 3 - student project

More than 1 kind of font in the logo (additional fonts) 

Web/ Brand Agency - image 4 - student project

Geometric symbols 

Web/ Brand Agency - image 5 - student project

Here are the colors just from the logos 

Web/ Brand Agency - image 6 - student project

Colors including some more from the websites to get a better feel of their color palettes 

Web/ Brand Agency - image 7 - student project

Warm vs. cool colors (some of you may disagree on some of these colors with me) Lots of bold colors and even some of the cool colors are warmer shades. Lots of blue and reds. 

Web/ Brand Agency - image 8 - student project

Here is my current color palette. I may need to make some considerations. 

Web/ Brand Agency - image 9 - student project

Imagery from the mobile view on the homepage for tier websites. 

Web/ Brand Agency - image 10 - student project

Not all fit on one page well so ones with less color. 

Web/ Brand Agency - image 11 - student project

Focussing on the stronger brands visually + I added in my homepage just to see 

Web/ Brand Agency - image 12 - student project

Just ones with images on their home pages 

Web/ Brand Agency - image 13 - student project


What is the CTA?

- Request a quote

- Why choose us -Our current research / Our current results

- Learn more -Call -Google my business/ Alexa / E-commerce / SEO/ Google maps/ Web design

- Our case studies / Give us a call

- Let’s collaborate

- New Squarespace (SP) Websites / SP Redesigns / Quick Fix Projects

- Watch video

- Case study/ Contact us -Call / Get started -Start a campaign  


Services offered?

- Graphics, Websites, Marketing

- Engraving

- Websites, Branding, Logo, SEO, Marketing, Security, Advertising, Design, Customer engagement

- Marketing, websites, strategy, social media, design Social media, websites, branding

- Learn more -Call -Google my business/ Alexa / E-commerce / SEO/ Google maps/ Web design

- “Full-Service website development company”

- SEO, Video, Print & Packaging, WP, hosting, branding, web design

- New Squarespace (SP) Websites / SP Redesigns / Quick Fix Projects

- Web design, SEO, hosting, digital marketing

- SEO, social media, branding, design, advertising, & logos

- Digital marketing, social media, web design


Social media or online presence? 

- Bloging 


Web/ Brand Agency - image 14 - student project

Web/ Brand Agency - image 15 - student project



Word Art 

- Design 

- Marketing 

- Brand 

- Work 

- Website 

- Social 

- Business

- Digital 

- Case Study 

- SEO 


P-A-T-T-E-R-N-S / C-O-N-C-L-U-S-I-O-N-S >>

- Brands are known for their color pallets and less for their imagery. 

- No one has a strong image or lifestyle branding 

- Some only take pictures of their staff or video or their working space 

- all stock images of poorly, poorly shot images 

- Lots of blue and red colors 

- Lots of geometric shapes for logo marks 

- Lots of Sans-Serifs 

- Color immersion  

- Heavy on type and color 

- All offer so much / no specialty 

- we all do it all (pick-me) 

- no client experience 


O-P-P-O-R-T-U-N-I-T-I-E-S >>

- Branding, brand books, brand manuals 

- Brand Identity 

- WordPress web development 

- Well done imagery 

- Imagery that evokes emotion 

- Consistent imagery 

- Local images / PNW 

- Water or  water like elements (squiggly lines) 

- Add patterns or textures PNW again 

- Gradients? 

- Serif font use or Slab Serif (Playfair) 

- Muted color pallet? 

- Green or locally inspired pallet 

- Use of strong angular lines like > https://www.hashtagagency.co/ 


What a blast!  Thanks for reading. 

Please leave feedback or comments and like my post, if you think I did a good job! 

Lindsey Norberg

UX/UI Designer & Illustrator