Warzywniak

Warzywniak - student project

I've decided to do a logo for a vegetable shop in my neighbourhood - usually called "Warzywniak" in Polish. This type of store is very common throughout Poland. It's just like the others of its type - really small, sells fruit and vegetables, has a horrible sign. There are usually a couple of these in each neighbourhood and each is an anchor for the local community. This particular one is my favourite in the neighbourhood. It is run by a lady with the additional help of her elderly mother. 

The photos in the bottom are from my neighbourhood, which is called "Trójkąt - The Triangle" - 1st because the streets enclose buildings in a triangle shape and 2nd because this used to be quite a dangerous area, then called "Bermuda Triangle" because people used to disappear here *chills*. But this neighbourhood is changing its image - it is currently undergoing revitalization - all supported and pushed by the community here. <3Warzywniak - image 1 - student project


These are my initial sketches. I am no calligrapher so I just kept falling into writing as I would usually write. I've done maybe 15 pages of trying to get out of this trap. This is only a sample. I tried sharp edges, capitals, cursive, simple or ornamental style, detached or linked letters. 

Warzywniak - image 2 - student project

Warzywniak - image 3 - student project

In the end, I decided upon this script type- I think the style of the W makes it unique. I tried very badly for it not to look so childish as the more rounded examples above. 

I tried to italicise it and I think it helped a bit. I think the last but one exmaple is the best and it's the one I'm going to vectorise. I think it has a nice flow and I like the way in which W and k frame the rest of the letters.Warzywniak - image 4 - student project

 

Digitizing and Evolution:

Warzywniak - image 5 - student projectWarzywniak - image 6 - student project

Warzywniak - image 7 - student project

Warzywniak - image 8 - student project

Examples and Usage:

 

Warzywniak - image 9 - student project

Warzywniak - image 10 - student project

Warzywniak - image 11 - student project

Warzywniak - image 12 - student project

Maria L
practice, practice, practice!