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War Child Viral Video

Having received this email I immediately watched the video. I work in the charity comms sector and so I also forwarded the email to members of my team. It is annoying when marketing emails ask users to help them make something 'go viral' - but in this case it worked! There is a secondary CTA to sign the petition, which I considered but have not done yet. (Background: I am an admirer of War Child and receive emails but am not a donor).

Full email here.

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