Vincent Usher

Strategy.

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3

WYW - What You're Worth

Hi there,

My name is Vince Usher and I'm co-founder in a business called WYW, which is an acronym for What You're Worth. 

Our business offers professional photography services to business executives and students local to the city of Brisbane Australia for the sole purpose of developing online profiles. We also design resumé templates both bespoke and off the rack for purchase worldwide. 

You can visit our site at www.wywbrand.com, this is the brand I'll be doing my project on/with/for?

VISION: 

WYW want to be part of a world in which the "MS Word resume" is dead. A world where grainy out of context linkedin pictures are a thing of the past, and people feel empowered to identify their personal brands with professional photography. We want a world where professionals express what they're worth in both an aesthetically pleasing, and creative way.

By offering a professionally designed, bespoke, and off the rack resume along with commercial quality profile photography services, we're creating a problem that doesn't currently exist, consider us the haircut of the linkedin world.

We want to deliver resumés and profile photo's so sharp that they become the standard weapon of choice for every jobseeker. WYW are creating a benchmark, we're changing everything.  


MISSION:
 

Empowering standard bearers of self.

(Mission is definitely the hardest thing for me, I might re-approach this further on in the project, as I discover more about our company, so as to be thoughtful and not forceful)

VALUES: 

• Function must serve aesthetic. 

• No compromise on form. 

• Always let the individual speak. 

• Learn faster.

• Empathy is the key to human truth.

BRAND POSITIONING:

Our brand is 

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Our brand is not: 

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We are torn:

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VOICE AND TONE:

LOOK AND FEEL: 

CHANNEL STRATEGY/COMMUNICATIONS FRAMEWORK: 

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