I am so grateful about this class! Thank you Kate for this honest sharing of your process and knowledge on this matter.
My Graphic Design brand doesn't have a name yet, because I'm deciding if the best is a fantasy name or just my last name. My purpose of going freelance is not being like those kick-ass Graphic Designers that sneeze and make the coolest things :p I'm methodic, very "less is more" designer that loves to treat customers with kindness and show them that a distinctive Visual Identity can help their business (large or small) grow and gain presence.
An example of a branding project for a Restaurant:
The idea of the Designer as the one who creates and projects a memorable experience as the utmost purpose of Design, combined with my overall optimistic way of being, allowed me to fill the chart as follows:
Ok, this part of the emotional and functional benefits was a tough part for me to identify. Any critic, suggestion or comment is very welcomed!
This I've done so far. Next step for me is to define my own brand name, identify in concrete the services I offer and the business plan.
Another thing that Im definitely lacking is presence in social media as a Designer, so that is also a Must that I have to deal with asap, but this whole exercise will guide the process of presenting myself!!