Vibralux G.O.A.T. Pennant

Vibralux G.O.A.T. Pennant - student project

References:

Growing up in a baseball family, I had a ton of MLB pennants from the 70s/80s on my walls. I have always loved the tactile nature of pennants and their odd typographic treatments. When Vibralux asked me to design a new line inspired by old high school gym shirts, I immediately pitched doing a pennant to compliment the line. 

Vibralux G.O.A.T. Pennant - image 1 - student project

Vibralux G.O.A.T. Pennant - image 2 - student project

Vibralux G.O.A.T. Pennant - image 3 - student project

Vibralux G.O.A.T. Pennant - image 4 - student project

Vibralux G.O.A.T. Pennant - image 5 - student project

Favorite Oxford Pennant:

Vibralux G.O.A.T. Pennant - image 6 - student project

Halftone Texture:

I wasn't sure if I could make this photo work, but I liked the repeating "X" imprints in this crosswalk by my house.

Vibralux G.O.A.T. Pennant - image 7 - student project

After some leveling and bitmapping, I got to this texture:

Vibralux G.O.A.T. Pennant - image 8 - student project

Design:

The client wanted to use a goat head as the traditional "mascot" placement. The only stipulation was that it didn't get too gnarly or satanic, so we went with a younger, billy goat. The type was developed using a tall condensed sans serif and then built using only strokes in order to easily control the lineweight and proportions. Keeping most everything on a vertical axis really helped move things around until all of the pieces were designed. Once the basic linework was finished, I went back over everything by hand to give it a unified and imperfect feel. Here are the final vectors:

Vibralux G.O.A.T. Pennant - image 9 - student project

Adding Texture:

When placing this messy teture into my design, I figured I would try to avoid the hard line towards the lower third of the texture. After playing around a bit, the line began to grow on me. I ended up keeping it running through about half of the design, creating a nice baseline to juxtapose the tapering pennant:

Vibralux G.O.A.T. Pennant - image 10 - student project

And finally, here are some physical photos of the pennant, which is for sale here, in the Vibralux shop. The texture did not come out as prominent as expected, but I actually prefer how subtle it has become:

Vibralux G.O.A.T. Pennant - image 11 - student project

Vibralux G.O.A.T. Pennant - image 12 - student project