Growing up in a baseball family, I had a ton of MLB pennants from the 70s/80s on my walls. I have always loved the tactile nature of pennants and their odd typographic treatments. When Vibralux asked me to design a new line inspired by old high school gym shirts, I immediately pitched doing a pennant to compliment the line.
Favorite Oxford Pennant:
I wasn't sure if I could make this photo work, but I liked the repeating "X" imprints in this crosswalk by my house.
After some leveling and bitmapping, I got to this texture:
The client wanted to use a goat head as the traditional "mascot" placement. The only stipulation was that it didn't get too gnarly or satanic, so we went with a younger, billy goat. The type was developed using a tall condensed sans serif and then built using only strokes in order to easily control the lineweight and proportions. Keeping most everything on a vertical axis really helped move things around until all of the pieces were designed. Once the basic linework was finished, I went back over everything by hand to give it a unified and imperfect feel. Here are the final vectors:
When placing this messy teture into my design, I figured I would try to avoid the hard line towards the lower third of the texture. After playing around a bit, the line began to grow on me. I ended up keeping it running through about half of the design, creating a nice baseline to juxtapose the tapering pennant:
And finally, here are some physical photos of the pennant, which is for sale here, in the Vibralux shop. The texture did not come out as prominent as expected, but I actually prefer how subtle it has become: