Updated Jan, 19th 2013
For my project I'm choosing the Verizon Wireless logo. I may be biting off more than I can chew, but here goes.
The demographic I am aiming for is a 28 year old urabn dwelling male with an above average income and a college education.
I want to redesign the Verizon logo because as the market leader in wireless phone and data service (essential to everyday work and play) their logo fails to represent how in-step they are with modern technological advances (LTE data transfer that's faster than my home internet, voice recognition, machine learning and search). Plus I just plain hate the logo they have now (what's more important, a check mark, or a z????)
I'm hoping to produce a logo with more of the ideals of a telecommunications company in the year 2013 (and really, for the future). Something that represents stability, trust and security while also emphasizing advanced technology, speed and intelligence.
Will have my mood board up tomorrow!