For my project I'm choosing the Verizon Wireless logo. I may be biting off more than I can chew, but here goes.
The demographic I am aiming for is a 28 year old urabn dwelling male with an above average income and a college education.
I want to redesign the Verizon logo because as the market leader in wireless phone and data service (essential to everyday work and play) their logo fails to represent how in-step they are with modern technological advances (LTE data transfer that's faster than my home internet, voice recognition, machine learning and search). Plus I just plain hate the logo they have now (what's more important, a check mark, or a z????)
I'm hoping to produce a logo with more of the ideals of a telecommunications company in the year 2013 (and really, for the future). Something that represents stability, trust and security while also emphasizing advanced technology, speed and intelligence.