Vera | Skillshare Projects

Lies Van Winkel

Illustrations and smiles





My fictional brand will be situated in the wellness and spa. My mother, Vera, is interested in hot stone and other relaxing massages and reflexology (? is this correct :-) haha). She's dreaming of doing it by herself and maybe this will be her first little step...

  • Brand: Vera (just her name, i find it simple but strong)
  • Descriptor: Relaxation and smiles (main goal = make people happy) OR just 'relaxation' (still thinking about it)
  • Brand attributes: happiness, personalized, simplicity, a noble 'metier'

Mood board:


  • I like the simplicity in all the logos but also the illustrative style (say much without to much info)
  • I like the fact that there's something done with the name of the brand (bloom = in the b flowers, a sun for the spanish restaurant, a pepper because of salsa, ...)
  • The name of the brand is short and strong

My logos: 


I find it difficult to choose :-)... Which one do you prefer? Any other tips or thoughts? 


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