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Vegan Restaurant Watercolour Logo

For my project I decided to create a fictitous vegan restaurant for the watercolour logo. The restaurant is called ‘HERB’ and the descriptor is ‘vegan restaurant

 The brand attributes are:

  • Modern
  • Fresh
  • Organic
  • Creative
  • Clean

 Complied logos: 


Mood board based on my brand attributes:


Below I have selected a few fonts which I think best reflect the brand attributes, I experimented with capitals and lower caps. I'm still unsure as to which font I will use, so any suggestions would be great!


I also experimented with different vector shapes, using a mixture of leaf design and abstract vector shapes:


After playing around with different concepts. My final design consists of a water colour background for my vector element, and I selected two solid colours for the font. 

Final Design:



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