Julian Cole

Create A Great Social Media Strategy

Hey Johan, 

I would of loved to see you take the Facebook Pages that were similar and do some analysis in to see what type of demographic were. I would say that it could be better to look into mens fashion on the Google AdPlanner tool instead of Golf and Tennis, I would of used Google Trends to see people who were searching for custom polos here. 

It was a little hard to read the competitors slide, the names were very small, could of been better to up the font size a little. I love the use of similarsites.com, I have never used that service before I will have to check it out. 

I would of loved a bit more in-depth analysis of the competitors, what was blueflamme and blank label communicating on their pages, what did they see as their strongest selling point, I would of loved to see what people were saying about these brands as well in other social channels. 

I like your conclusions, I would say that I would love to push you to tell me what you think is the most important conclusion out of all of them, I think this should form your strategy. I think another thing to think about is preaching to the people who are already converted on shopping online for custom clothing, these people might be a bit easier to convert. 

Hi,
here is my presentation for Vastrm.com
<a href="http://www.slideshare.net/wig80/homework-create-a-great-social-media-strategy">http://www.slideshare.net/wig80/homework-create-a-great-social-media-strategy</a>
/Johan WIg

Art Director/Planner

Company

Community

Teaching

Mobile

Vastrm - Digital Strategy

Art Director/Planner

Company

Community

Teaching

Mobile