Evan Huwa

Logo Design: Let the Type Do the Talking

Good colors there. Excited to see those in use.

Good work Kristen, you sure have been busy! I'm a big fan of minimal design so I'm digging #5, with #1 as my runner up. You have lots of great choices! I like Evan's suggestion of moving the clock out to the left side on #5, I would like to see how that looks. I do like #4 but I would worry about how the clocks would hold up when you shrink the logo down. I guess that's why you want a square version as well. Hmmm. For the clock itself, I love the straight hands on #3 (left) and #4. I'm at work and can't check out the Facebook page, but what fits the company more? Clean and modern hands on the clock, or more traditional, antique looking hands? I don't now how important the actual time on the clock is, but can you use it to your advantage?Looking forward to seeing the progress on this. Really good work!

Thanks Keith! I agree with you totally. I am leaning towards the more modern. I did try Evan's suggestion...it looks good!

I didn't add color yet, because I want it to hold its own in black and white first.

I like the first one, I think that catches my attention the most, I would maybe add color somewhere though.

I like 4 (maybe with the clock hands from 5) , 5, and 7 (maybe with another font option).

Hey Kristen thanks for sharing. Lots of options here! Which one are you leaning towards? I think I lean towards option 5. I think you could move the clock out to the left side of the type as well. Think it would read a bit more clearly that way.

Can't wait for some feedback-thanks!

So-these aren't super refined-I prefer to do that in Illustrator. These were just ideas I came up while watching the lesson and looking at materials.

Here is my next revision! Please let me know your thoughts! :) -Kristen<img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/eacf9416" alt="Valley Time Trade - image 1 - student project" class="zoomable rounded-image-wrapper" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/eacf9416 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/eacf9416 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img class="zoomable rounded-image-wrapper" src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/13f03187" alt="Valley Time Trade - image 2 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/13f03187 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/13f03187 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img class="zoomable rounded-image-wrapper" src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/6381e8d2" alt="Valley Time Trade - image 3 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/6381e8d2 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/6381e8d2 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img class="zoomable rounded-image-wrapper" src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/b7869a8e" alt="Valley Time Trade - image 4 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/b7869a8e 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/b7869a8e 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img class="zoomable rounded-image-wrapper" src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/0dcb1f98" alt="Valley Time Trade - image 5 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/0dcb1f98 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/0dcb1f98 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img class="zoomable rounded-image-wrapper" src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/0558f2de" alt="Valley Time Trade - image 6 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/0558f2de 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/482aad92cd73f0c200d6a1214fac869a/0558f2de 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">Hi Everyone! My name is Kristen and I've been designing for about 9 years professionally. However, logos, illustration, and type are not my strong points! I have more practice with Indesign and layout. The project I am working on for this class is a logo I am doing pro bono for a time trade organization: https://www.facebook.com/pages/Valley-Time-Trade/165239913575392?ref=ts&amp;fref=tsMy goal is to have both a horizontal and a square version of this logo if possible.After I finish, I might take these principals and lessons and spruce up my own logo!&nbsp;

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